Give an example of sales based on price elasticities that you have seen or used. Why do you think it worked (or didn't work)?
My aunt works at a restaurant where a glass of draft beer only costs 25 cents on Wednesdays. Wednesday nights our crowded with customers who will sit for hours drinking beer after beer. It works, because many people enjoy cheap beer.
What topic made the least sense to you in this chapter?
This is probably the only chapter I've read so far that has made complete sense to me...
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